Hi, I’m Kerry Nelson, a Social Media Producer and Editor living in Los Angeles. I’ve been working in social media for over 9 years, primarily in sports media and entertainment.

When I’m not working in sports, I’m obsessively watching them, reading about them and wondering to myself how many years sports have taken off my life (I have a penchant for picking teams that are full of promise, fun to watch, but rarely ever win).

I compulsively root for the underdogs and actively root against teams that win all the time.

When my head and heart need a break from sports, I’m likely doing one of the following:

(1) Reading. For the last 2 years, I’ve been doing my best Andrew Luck impression and have been recommending books to everyone around me, whether they’ve asked for a book recommendation or not. Unlike Andrew, people did not sign up for my book club. I’m not a book purist (audiobooks allow me to multi-task and I will not apologize for it). If, on the rare occasion, I’m reading non-fiction, it’s safe to bet that I’m simultaneously reading fiction.

(2) Listening to music. I’ll listen to just about anything, especially if it was made over 5 years ago. I spend an absurd amount of my free time making themed playlists (Ask me about my COVID-19 playlist, if you dare). Yes, I am one of those people who thinks Rihanna JUST MIGHT make another album. Kids get to believe in Santa, I get to believe in the potential of a follow-up to ANTI.

(3) Watching movies and TV. I love storytelling and diving into another world, especially ones that would stress me out IRL. The psychology of the human condition is insanely fascinating to me and nothing gets to the bottom of that quite like seeing a character go through the trials and tribulations of life. Like anyone working in social media, I’m VERY diligent about seeing things as they come out because I have intense FOMO when I’m scrolling through social and I don’t get a movie and TV reference. Also, it’s the only way to avoid spoilers in this industry.

4) Getting Outside. Something has to counteract the amount of time I stare at a screen. Hiking and going on impromptu adventures is one of the few things in my life that makes my weekly screen time reports somewhat less embarrassing. Living in LA has its perks.

5) Exploring LA’s Restaurants and Coffee Shops: If you want in on the shared note, lmk.

 
 

Recent Work Experience

  • Social Media Producer, Fox Sports (Freelance)

    Oct. 2021 - Present | Santa Monica, CA

    - Launched and ran USFL league and all USFL teams social media platforms

    - Created social media strategy, brand identity, voice and content calendar for both USFL league and teams across all social platforms

    - Collaborated with designers, digital producers and editors to create content for all USFL pages

    - Worked with marketing team and Sr. Social Director to create content around league announcements

    - Attended USFL media shoots to capture and plan social content across platforms

  • Social Media Producer, Religion of Sports

    Sept. 2018 - Oct. 2021 | Santa Monica, CA

    - Launched the Religion of Sports digital brand through social media executions and the website and work with other influencers, brands, PR teams to give online visibility to the brand.

    - Created voice and brand messaging through the creation of social platforms

    - Marketed and produced short-form, digital content surrounding all of the Religion of Sports documentary features/series, including Greatness Code, Stephen vs. The Game, Shut Up and Dribble, Tom vs. Time, the Religion of Sports series, and more. That includes working with our production partners, including Facebook, Showtime and Apple.

    - Helped market and produce content surrounding all of the Religion of Sports podcasts.

    - Pitched social media executions and digital marketing campaigns for the company.

    - Produced and edited all social media content across all platforms.

    - Managed the Religion of Sports brand across all platforms, primarily Twitter, Facebook, Instagram and YouTube

    - Managed all other social media employees

  • Social Media Specialist, ESPN

    Jan. 2017 - Sept. 2018 | Bristol, CT

    - Acted as a content lead for events across all ESPN social media platforms - Twitter, Facebook, Instagram - to create creative executions and work with the design team ahead of live window coverage and major events.

    - Produced Instagram Stories of live events and takeovers with ESPN talent, specifically Monday Night Football, Super Bowl LI, 30 for 30, NBA Playoffs, NBA Finals, and the NBA Draft.

    - Worked alongside ESPN Marketing department on the ESPN “Life Needs Sports” campaign to create new “live moment” executions and strategy

  • Content Associate, ESPN (CAP Program)

    Jul. 2016 – Jan. 2017

    - Scheduled and wrote post copy for all SportsCenter, ESPN NBA, and ESPN CBB social media platforms

    - Edited native video, montages, and graphics displayed across all social media platforms

    - Worked alongside marketing, creative and digital teams to create and execute all sponsored campaigns